A self initiated spec campaign for Florence Marine X, exploring the brand through the environments, people, and experiences that surround life in and around the water.

Inspired by seeing Florence gear worn by my own family both in the surf and throughout the day, I photographed the collection across land and water, capturing product, performance, protection, and the shared experience of surfing. The imagery was developed into a series of Instagram carousels, each highlighting a different part of the Florence lifestyle while maintaining a cohesive campaign identity.