VALENTINA ORDÓÑEZ
PHOTOGRAPHER | SANTA BARBARA, CA | 2020 - PRESENT
Photograph surf, outdoor, lifestyle, portrait, wedding, and graduation projects for clients and personal work. Create compelling visual stories through documentary imagery, creative direction, and environmental portraiture. Manage all aspects of production including concept development, shot planning, client communication, editing, and final image delivery using Adobe Lightroom Classic, Photoshop, and Pixieset.
Document the people, places, and culture of surf communities through in-water and land-based photography across California, Baja, Hawaii, and Australia. Produce an ongoing body of work focused on authentic storytelling, environmental connection, and outdoor lifestyle imagery.
Document the people, places, and culture of surf communities through in-water and land-based photography across California, Baja, Hawaii, and Australia. Produce an ongoing body of work focused on authentic storytelling, environmental connection, and outdoor lifestyle imagery.
Deckers Brands
INNOVATION DESIGN CONSULTANT | REMOTE | 2023 - PRESENT
Design innovative footwear, apparel, and gear concepts for Deckers brands while helping develop AI-assisted design workflows that streamline ideation, visualization, and concept development. Responsibilities include 2D concept development, tech packs, vendor and factory communication, product visualization, wear testing, and project management. Key projects include 3D-printed footwear for UGG, trail running concepts for Teva, and the DXLAB Freestyle Low/Mid franchises.
FOOTWEAR DESIGN CO-OP | MICHIGAN | 2023 (5 MONTHS)
Member of a cross-functional footwear design team that collaborated with product development and 3D developers throughout all phases of design process. Responsibilities included presenting research, ideation, renderings, technical drawings, and product wear testing for Merrell and Chaco. Designed outsole for successful franchise. Supported new category launch for Chaco by designing and creating tech packs for Riverhead Collection.
TECHNICAL DESIGN CO-OP | CALIFORNIA | 2022 (5 MONTHS)
Evaluated products to determine compliance of specs, construction, and quality. Updated tech packs inclusive of design sketches, technical illustrations, construction details and measurements. Prepared for fittings by measuring and inspecting garments. Ensured products met company standards for construction, performance, fit, function, and aesthetics. Participated in fit sessions on live models and recorded comments.
Hasbro
PRODUCT DESIGN CO-OP | REMOTE | 2021 (5 MONTHS)
Designed concepts for figures and accessories. Collaborated with the Preschool Design Team to develop toy product along all phases of development process. Utilized Abobe Suite to design deco specification sheets, color concepts, and color guides. Reviewed products alongside engineers, package designers, brand creative and marketers. Conducted retail visits to evaluate trends on shelves.
Education
University of Cincinnati | DAAP
2019-2024 (5 YEARS)
DAAP - College of Design, Art, Architecture, and Planning Industrial Design (BS)
Deans List / Cincinnatus Scholar / 3.85 GPA
Deans List / Cincinnatus Scholar / 3.85 GPA
Accademia Italiana
FLORENCE, ITALY | 2022 (5 MONTHS)Study Abroad Program studying Photography, Graphic Design Product Design, and Fashion Design.
Skills
Adobe Illustrator, Adobe Photoshop, Adobe InDesign, Adobe Lightroom Classic, Adobe Bridge, Gravity Sketch, Sketchbook Pro, Vizcom
Photography, Brand Photography, Photo Editing, Creative Direction, Art Direction, Brand Campaign Development, Visual Storytelling, Content Creation, AI-Assisted Design Workflows, Concept Development, 2D Sketching & Rendering, Digital Illustration, Color & Material Design (CMF), Technical Pack Development, Product Specification Documentation, Design-to-Development Handoff
Digital
Photography, Brand Photography, Photo Editing, Creative Direction, Art Direction, Brand Campaign Development, Visual Storytelling, Content Creation, AI-Assisted Design Workflows, Concept Development, 2D Sketching & Rendering, Digital Illustration, Color & Material Design (CMF), Technical Pack Development, Product Specification Documentation, Design-to-Development Handoff
Analog
Sewing Construction, Soft Goods Development, Physical Prototyping, Model Making, Hand Sketching, Material Exploration, Craftsmanship & Construction Techniques
Outside the Office
I'm happiest surfing, camping, taking photos, traveling somewhere new, knitting in the car, and spending time with family and friends.